JAY-Z was joined on the dais by Brooklyn Borough President Marty Markowitz, Forest City Ratner Companies Chairman and CEO Bruce Ratner, and Barclays Center and Nets CEO Brett Yormark.
“From the moment the Barclays Center became a reality, I knew this meant something significant for Brooklyn,” said JAY-Z. “This is where I’m from, I’ll always be Brooklyn, and opening this arena will mean more to me than anywhere else. I also look forward to opening night for the Brooklyn Nets. We’re going to create an atmosphere like only Brooklyn can.”
“Brooklyn is where legends are made and dreams come true—and no one proves it more than our very own JAY-Z, a dedicated philanthropist, innovative artist, entrepreneur and cultural icon who, as a Nets investor, helped take my vision of bringing a professional basketball team to the ‘center court’ of Brooklyn and drove it in for the layup,” said Borough President Markowitz. “I am thrilled to join Bruce Ratner, FCRC, Brett Yormark, and the Nets organization today in announcing that JAY-Z will perform at the opening of the Barclays Center. As for the selection of the Brooklyn team name, was there ever any doubt? It’s ‘nothing but Nets!’”
“Who else but JAY-Z could open the Barclays Center?” said Bruce Ratner, the developer of the Barclays Center. “JAY-Z is a world icon, but more importantly, he’s Brooklyn’s icon. For the past seven years, Jay has been a great partner of mine and a true friend. It’s going to be an incredible experience next year when JAY-Z, Brooklyn’s own, takes the stage to open the Barclays Center and our vision becomes a reality.”
“We are proud to announce this highly anticipated decision to name the team the Brooklyn Nets, a choice which reflects the decades-long tradition of our team and fans, as well as the dynamic new place that will be our home,” Nets Chairman Chris Charlier said. “JAY-Z embodies the spirit of Brooklyn – its energy, guts and spirit. We are delighted our friend and partner will be opening the Barclays Center.”
“JAY-Z is truly the face of the Barclays Center and of the Brooklyn Nets,” Brett Yormark said. “There’s no better alignment than to have a world-class venue and team with a world-class entertainer.”
In celebration of his announcements, JAY-Z welcomed 25 students to the event today from his alma mater, George Westinghouse High School, which is located one mile from the Barclays Center site.
Today, the Nets unveiled a new multi-faceted marketing campaign for the fall phase of the All Access Pass featuring JAY-Z. The campaign is mainly targeting the Wall Street area and all of lower Manhattan because of its close accessibility to the Barclays Center. The Get All Access to JAY-Z advertisement can be seen on 250,000 coffee cups sold in delicatessens and other locations where coffee is sold, 150 taxi tops throughout Manhattan, telephone kiosks strategically located in SoHo and Tribeca, in several print publications, and on a billboard across the street from the Barclays Center site. The campaign also includes a major direct mail component.
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